Udog
4 products
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4 products
We are an eclectic group of passionate cyclists with one goal, to make the most beautiful shoes in both performance and look for all cyclists.
From these origins we have created the most unique shoes for those who love cycling as much as we do. We believe there is an underdog in all of us and that this is the fuel that inspires the feat of winning in all that we do.
Founded in 2021 by Alberto Fonte, a lifetime cyclist and previously the brand manager at fi’zi:k, and Sales & Marketing Director at both Pinarello and Kask. He’s an avid competitor with a true love for the sport in all its disciplines. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto decided to create a new and unique cycling brand.